One of the things that created a lot of buzz in recent times was the news regarding a probable partnership between two big global companies. We are talking about the tie-up that was supposed to happen between Apple and Hyundai’s Kia for the development of an electric car envisioned by Apple.
In the year 2014, Apple thought of getting into the automobile manufacturing business. Since the company has always been known for coming out with innovative products in the tech space, the team believed that the first vehicle bearing the company’s name should be the kind that makes people sit up and take notice and announce the entry of the tech giant in a big way. The company formulated the design and specifications of an electric car that soon became its dream project.
Though work on the project began way back in 2014, the project was not really moving ahead in any particular direction. Apple had certain plans and ideas regarding the vehicle but was not sure how it would go about executing them. The senior executives then came to the conclusion that since the company does not have any experience in this space, they must join hands with an automobile company to help them realize their dream.
Because of its expertise and the fact that it housed large-scale production facilities, Apple decided to approach Hyundai’s Kia to partner up with them for the development of ‘Apple Car’. This partnership was seen as a win-win situation for both companies. While Apple would have benefitted from Hyundai’s experience in the automobile space, Hyundai would have been able to engage many of the production facilities it had put together for the manufacturing of Kia cars.
The two companies were in talks for a while but soon, it was reported that they were not coming together for this project. The news, expectedly, left the trade and fans of the two companies disappointed. However, there is a new report that might cheer them up.
A recent report suggests that there is still a possibility of Apple and Kia becoming partners for the self-driving vehicle with which Apple wants to get into the automobile space. As per the report, that the negotiations between the two companies “are not completely canceled”. Yes, Apple and Kia have been “experiencing difficulties” with the ongoing discussions but there is still a good chance of the two multinational companies arriving at an agreement.